Vittorio Cretella

CIO at Procter & Gamble

2024 CODEIUM TECH LEADER: CONSUMER PRODUCT

Background

As the CIO of Procter & Gamble (P&G), Vittorio Cretella leads the global IT team and is instrumental in driving the company's digital transformation. With extensive executive experience in the Consumer Packaged Goods industry, Cretella held leadership positions at major companies, spending over 25 years at Mars. His tenure at Mars culminated in his role as Global CIO from 2013 to 2017.

Cretella's vision revolves around leveraging technology to forge closer partnerships with customers and enhance company performance. His primary focus is steering P&G towards becoming an 'AI-first' business by deploying AI at scale. A notable achievement is the deployment of what he calls an 'AI factory' —a proprietary machine learning platform that helps develop and scale models – across 80% of the company by late 2023.

“AI has become a critical factor in brands’ ability to develop superior solutions that can deliver on consumer and retailer preference, reduce cost, and enable rapid and efficient decision-making. It helps us reach consumers with greater precision – with the right content, on the right channel and at the right time, all while respecting privacy. It helps to jointly create with our retail customers great shopping experiences across all channels. It enables superior and fast product innovation. It powers our operations including maximizing quality, resiliency, and the consumption of energy and water in our manufacturing plants."

Disclaimer: These leaders are not affiliated with Codeium, nor do their inclusion in this group suggest any commercial relationship between their businesses and Codeium.